Co-create compelling vision
High impact Strategies
Team culture evolution
Strengths-led coaching
The Opportunity
You are ready to align your team around a shared vision and strategy.
You want a thriving culture that energises performance.
You value having a trusted partner to challenge your thinking and support your growth.
You are seeking lasting change—not quick fixes.
Let’s build clarity, cohesion, and leadership strength—so you and your team can shape your own future.
“I love helping leaders get unstuck by challenging the status quo, distilling ideas, and creating fresh momentum.”
Dean Fraser
Introducing...
Dean isn't your typical coach.
He’s a trusted partner for leaders who want more than quick fixes. For Dean, it’s always been about more than ticking boxes or hitting targets; it’s about building genuine relationships and lifting others to succeed. The boldest ideas and biggest shifts he’s helped create—whether guiding executives through complexity, delivering $100M+ capital projects, or embedding cultural integrity into strategy—have all started with trust, connection, and a shared sense of purpose.
Throughout his journey—helping iwi-owned corporations lift performance, driving excellence in global agribusiness, and managing large scale portfolios across Asia-Pacific and the Middle East —Dean has seen that real progress isn’t just about strategy or systems. It’s about people: their vision, their values, their courage, and their willingness to support and challenge one another. That’s why he brings fresh energy and a spirit of partnership to every leader he works with.
At the heart of Dean’s approach is manaaki: the belief that by uplifting others, we all rise. He invests deeply in understanding you and your team, creating space for honest dialogue, bold thinking, and shared wins. Because when relationships are strong, trust grows—and with trust, anything is possible.
Dean works with leadership teams, executives, or individuals ready to get their teams back on track, rebuild trust, and lead with conviction. He’s not here to sugar-coat or play it safe—he’s here to challenge the status quo, spark new thinking, and help you move forward with clarity and confidence.
What sets Dean apart?
More than 20 years of executive experience across 17 countries.
Deep expertise in capital works, risk governance, long-term strategy and integrating traditional strategies into new economies.
No short cuts - just real partnership, clarity, and results that last.
Above all, Dean is committed to building genuine relationships and uplifting the mana of others—because lasting change and success always begin with people and grow through the strength of our connections.
How it works
Every leader's journey is different, but clarity always begins with conversation. Here’s how Dean helps you reset direction and accelerate leadership impact:
Reach out and Connect
Let’s start with a relaxed chat about where you and your team are at, what you’re aiming for, and what’s getting in the way. No pressure—just a chance to connect and explore what matters most to you.
Co-Create Your Leadership Plan
We’ll work together to dig into your needs, uncover strengths and opportunities, and shape a tailored plan that fits your context. This is a collaborative process—your insights and aspirations are at the heart of every step.
Move Forward, Together
With a bespoke roadmap in hand, you’ll feel renewed energy and clarity. As you and your team move forward, I’ll be right beside you—offering support, challenge, and fresh perspective whenever you need it.
What You’ll Experience
-
A Culture Where Vision and Values Are Lived.
-
A trusted partner committed to lifting yours and your teams mana.
-
A reflective advisor who will challenge you, and have your back.
-
A leadership team walking in integrity and authenticity
-
Fresh energy that moves you forward
Why work with Dean?
Dean doesn’t do generic advice or off-the-shelf solutions. Every partnership is personal, built on trust, authenticity, and a deep respect for people and place. Dean works alongside you, one-to-one, to help you lead real transformation— clearly grounded in what matters most.
What you can expect when you work with Dean:
Authentic Executive Partnership
You work directly with Dean—no handovers, no cookie-cutter frameworks. Every step is tailored, every conversation real.
Global Perspective, Local Heart
With hands-on experience delivering $100M+ in projects across 17 countries, Dean brings a unique blend of international insight and grounded, practical action—always focused on outcomes, not just plans.
Where Strategy and Culture Meet
Dean connects strategic clarity with cultural intelligence and strong governance, helping you build change that lasts and teams that thrive.
Guided by Indigenous Wisdom
Manaakitanga and kaitiakitanga aren’t just words—they’re values Dean lives by. He brings a mana-enhancing approach to every partnership, helping you lead with integrity, connection, and impact.
When you work with Dean, you get more than advice—you get a trusted partner committed to your vision, your people, and your success.
